Introduction to Sales Fundamentals

Welcome to the Introduction to Sales Fundamentals – Vision 2030 Global Edition.

This course, developed by the Informal Economy Development Forum (IEDF), empowers individuals across the global informal economy. Whether you manage a local market stall, a family-run enterprise, or an online business, this program equips you with the values, mindset, and skills to thrive.

Selling is more than profit — it’s about purpose, service, and transformation. Through this course, you will discover how sales can uplift your life, your family, and your community while contributing to IEDF’s mission of creating one million successful merchants by 2030.

Each module connects to the VSIRA Model — Vision, Skills, Incentives, Resources, and Action Plan — the guiding framework of Vision 2030 and IEDF’s servant-leadership approach.