30-Second Pitch
The next piece in your communication toolkit is your 30-second pitch. It allows you to describe your business in 30 seconds or less. It can be used whenever someone asks about your business, whether you’re out having lunch, in an investor’s meeting, or at a networking event. It can also be shared with your team to ensure that everyone is sending a consistent message.
You want your pitch to come out naturally, so your script should be fairly loose. It should also evolve as you gather feedback from others and as the business evolves.
You can use this template as a starting point for your pitch.
| Step | Description | Example(s) |
| Introduce yourself | Be genuinely sincere about meeting new people. Look them in the eye, stand confidently, and be engaged in the conversation. | “Nice to meet you, my name is…” |
| State your business name | Don’t wait for a compliment. Just make a statement. | “My company is…” |
| If relevant, include where you operate | This part of the pitch depends on the situation. If you are at an international meeting or conference or work globally, it may not be relevant. | “We are based in Dubai,” or “We offer e-commerce solutions to small businesses around the world.” |
| Make it meaningful and memorable | Talk about what you offer in terms of positive outcomes. Your problem statement can be useful here. | “Our products give you an in-home, affordable, top-quality coffee experience.” |
White Papers
When preparing your pitch deck, business plan, executive summary, and 30-second pitch, you do not want to go into too much detail about the technology behind your product. Not only will it bore most of your audience, it may share your product’s secrets with too many people.
You should, however, create a technical white paper summarizing your product, the technology behind it, and why that technology is unique. This paper should be in layman’s terms to help your audience understand how the product works. The white paper should be made widely available to ensure that people can easily access technical information about your product. Do not include trade secrets!
Your white paper should include:
- The words “white paper” in its title
- The problem that this product solves and how it does so
- Background and details on the problem
- A summary, frequently asked questions, and/or review points