Marketing Your Product
You can create the most revolutionary, magnificent product ever, but if no one knows about it or can find you, you will never sell a single one. You must put some concentrated effort into marketing your product.
In this session, you’ll learn the basic elements to marketing and the marketing process. You will even learn a little about leveraging social media.
Introduction to Marketing
About the Marketing Process
Marketing processes may vary in terminology or process depending on the material you read. They may include more or fewer steps than this session will. What is common, however, is that marketing is a cyclical process, and it uses very particular terms. We will also use those terms here so that you can speak to and perform these functions with some confidence that people will understand you.
A marketing plan will undergo many revisions until all stages work effectively. This frustrates people who do not like working in a fluid state, or have trouble dealing with change. As a result, you need to work with marketing professionals who love their work and have a strong track record. It can be fairly straightforward to achieve an ideal in one part of your marketing plan, only to analyze the market, consumers, or your competition to realize that you need to make some changes.
Cycle Overview
Marketing uses the following steps:
